Shopify was aiming to reinforce brand equity and build trust on a hyperlocal level, starting from Berlin. Therefore, we need to play with visual worlds that “feel” Berlin.

We made a campaign about the oddness of Berlin and played with the diversity of the city and how our merchants make Berlin a bit more surprising. “Made for Berlin. Sold everywhere. Powered by Shopify.”

Media Channels: Social Media / Static and Digital OOH / Website
Additional: Development of a Brand CI Toolkit