Virtual shooting locations in unreal engine.

BMW World is a virtual production environment, developed by BMW and Monks. Built on Unreal Engine, this system redefines how BMW creates product content – faster, more flexibly, and sustainably.

As Creative Director, I spearheaded the visual concept and oversaw the development of bespoke virtual stages tailored to various product segments and the brands overall visual strategy. Today, BMW World continues to evolve, with AI integration enhancing its capabilities. From hundreds of unique renders to fully-assembled product films, it’s an essential tool driving BMW’s vision for innovative and efficient marketing.