eBay Kleinanzeigen – Germany’s biggest platform for classifieds – decided to rebrand under the simpler name Kleinanzeigen. we developed an integrated campaign around the claim "Classified ads. Big impact.", which established the new, modern image of classified ads and at the same time highlighted benefits such as "making money" and "protecting the environment."

In this way, classified ads appeal to all generations and show in a friendly way that everyone can achieve great things with little effort.

Media Channels: Social Media / TVC / Print / OOH

Awards: Effie Silver