For BMW we unveil the M5’s first electrified drive system in the new campaign, Duality Untamed. Highlighting the car’s dual nature it showcases the M5’s electrifying power and innovative design.

The campaign features Justin O’Shea, a man of creative extremes, whose versatile lifestyle mirrors the M5’s dynamic spirit. Together, they bring an authentic edge to the narrative.

The campaign for the M5 and the M5 touring launched globally targeting BMW’s key markets across EMEA, APAC, and the U.S.

Media Channels: Social Media / TVC / Print / OOH / Productfilm