For BMW we unveil the M5’s first electrified drive system in the new campaign, Duality Untamed. Highlighting the car’s dual nature it showcases the M5’s electrifying power and innovative design.
The campaign features Justin O’Shea, a man of creative extremes, whose versatile lifestyle mirrors the M5’s dynamic spirit. Together, they bring an authentic edge to the narrative.
The campaign launched globally targeting BMW’s key markets across EMEA, APAC, and the U.S.
Media Channels: Social Media / TVC / Print / OOH / Productfilm
Moving Moments is a global campaign that captures the essence of BMW’s X3. We tapped into the joy of adventure and new experiences, placing the vehicle at the heart of the most important moments on our journey.
It’s about those special times in the BMW X3 when friends and family come together, sharing stories and laughter. These aren’t just trips, they’re memories in the making, full of emotion and connection. This campaign captures that spirit — the heart of what makes every journey unforgettable.
Media Channels: Social Media / TVC / Print / OOH / Productfilm
eBay Kleinanzeigen – Germany’s biggest platform for classifieds – decided to rebrand under the simpler name Kleinanzeigen. we developed an integrated campaign around the claim "Classified ads. Big impact.", which established the new, modern image of classified ads and at the same time highlighted benefits such as "making money" and "protecting the environment."
In this way, classified ads appeal to all generations and show in a friendly way that everyone can achieve great things with little effort.
Media Channels: Social Media / TVC / Print / OOH
Awards: Effie Silver
Around the Motto “Life happens with a Golf”, we launched this icon in its eighth generation: the all-new Golf 8. The latest Golf has a strong focus on technology wich has been introduced in a modern, fresh way.
Media Channels: Social Media / TVC / Print / OOH
The topic of cyberbullying has an important status for Deutsche Telekom, which sees itself as a network operator in the fight against hate speech. We created an anti-cyberbullying campaign around the right to sexual self-determination - and how people are bullied, insulted and threatened on the Internet today. The focus on the campaign was on directly affected testimonials.
Media Channels: Social Media / TVC / Digital OOH
For the first time, the European football championship 2021 was held in twelve different countries. As the official mobility partner of the tournament Volkswagen planned to highlight the future transformation into a provider of mobility services.
During the championship people could use the ID.3 and ID.4 as a free Shuttle service to go wherever they want. “For all. For free.”
Media Channels: Social Media / Static and Digital OOH
To make the most of the sponsorship, Volkswagen started an additional supporting campaign that connects football with WayToZero. This way Volkswagen helped the 30 markets interested in Euro 2021 using the sponsorship in Social channels and TVCs to get the purpose message across.
We connected the football related proof-points of Volkswagen`s WayToZero under a bigger theme: “Time to change the game.”
Media Channels: Social Media / TVC
Shopify was aiming to reinforce brand equity and build trust on a hyperlocal level, starting from Berlin. Therefore, we need to play with visual worlds that “feel” Berlin.
We made a campaign about the oddness of Berlin and played with the diversity of the city and how our merchants make Berlin a bit more surprising. “Made for Berlin. Sold everywhere. Powered by Shopify.”
Media Channels: Social Media / Static and Digital OOH / Website
Additional: Development of a Brand CI Toolkit
In the run-up to the launch of the new smart electric models we developed a special way of presentation. We electrified the new models literally - at a fascinating open- air event, the Festivals of Light. "Fully electric". For the first time we linked four high-voltage coils together and created a spectacular choreography and unique sound - turning the cars into electric instruments. You can find the entire performance here: https://www.youtube.com/watch?v=bGO-n1UeJIs
Awards: ADC 4 x Bronze / NY FESTIVALS 1 x Bronze, 2 x Finalist / DIE KLAPPE 1 x Bronze
The new smart fortwo cabrio is the only convertible of it class with a roof that opens completely. Our objective was to promote this unique feature in an entertaining way and increase test drive applications for local dealers. “The most open test drive“.
Awards: CANNES LIONS 1 x Bronze, 4 x Shortlist. / NY FESTIVALS 1 x Shortlist / LIA 1 x Bronze / EUROBEST 5 x Bronze / ADC 4 x Silber, 3 x Bronze
For smart we created an utterly new leasing model where you don’t pay with money – but with test drives instead. The simple idea: to let 10 of your friends drive with your smart every month – and you drive for free. In an integrated campaign, we promoted the hole system in different kind of media. For the smart social media channels we accompanied the hole action and presented the winners in short documentaries.
Awards: CANNES LIONS 2 x Bronze, 2 x Shortlist / D&AD 2 x Wood Pencil / EUROBEST 2 x Silber, 3 x Bronze / CLIO Silber / ADC 1 x Gold, 2 x Silber
To launch the new models of the smart fortwo and forfour, we developed the previous campaign, under the motto "Unfollow conventions" further and gave her a new meaning. We told in an entertaining way, what smart stands for: The car against chlichées and conventions.
Media Channels: TVC / Social Media / Print / OOH
The renowned german company Vaillant puts their focus on sustainability. Therefore we developed a global image-campaign including the new tagline “The good feeling of doing the right thing“. This campaign focusses on the brands values and the importance of sustainable solutions for the future.
To show the advantages of Vaillant products, we developed on top a design based product campaign for the german market.
Media Channels: TVC / Print / OOH / Social Media
For the project “Slow Down“ run by the german ministry of transportation we produced a campaign based on the sentence “Life is beautiful“. The spot stages the beauty of life as the best reason not to die in traffic.
Awards: DEUTSCHER WERBEFILMPREIS Auszeichnung
Unlike other banks, the Quirion Bank manages the assets of its clients independently, as they have no commissions in view. The scientific investment concept is based on facts and not on the attempt to predict the future. This principle is clearly illustrated in the following spot.
Media Channels: Social Media / TVC
The financial consultants at Bontrust show and teach people how their money works for them and thereby build up wealth. Exactly this we stage in this awarded TVC.
Awards: CANNES LIONS Shortlist / NEW YORK FESTIVALS 1 x Silver / EUROBEST 1 x Silver / EPICA 2 x Silver / D&AD Nomination / ADC Auszeichnung
The public TV-Channels ARD and ZDF broadcast the Olympic and Paralympic games exclusively. To advertise this and show the equality of both sort of athletes we developed an integrated campaign.
Awards: NEW YORK FESTIVALS Finalist